We are digitally challenged between the idiot box and the smart pad.
Devices are becoming smarter and we are becoming stupid.
“The TV and the Web.” It is the classic impasse between the okay “ta-ta” and good “bye-bye”. What to watch and what not to watch? Time has changed but the pace hasn’t. Time is moving at same pace and we are moving between two spaces. The real world and the cyber space. When to watch and how much to watch?
Devices are becoming slimmer and we are becoming fatter.
TVs have evolved into three letters of LED & 3D…the question reamins, are the setup box getting ready to fit the evolving display technology. Tata Sky+ Transfer box is 3D ready that one can enjoy a complete 3D experience with one’s 3D TV whenever 3D content is streamed.
We need to move. How to watch when on move and when not on move? At least we can watch the Star Sports on Tata Sky and softly flex our muscles on our sofa when not on move. So far so good. Devices are becoming inter-dependent and we are becoming dependent. How to become independent?
TATA, remains the most valued brand in India. It is originated, developed and nurtured by Indians and appreciated by the world. We are dependent on a truly trusted brand that we use in every walks of our daily life.
We are popular social animals, we love to interact and mingle with members of our community. Both the virtual and the real. Television has become the convergence medium of internet and entertainment. We have become hooked to TV. But the paradox is that we have become equally unsociable with obsessive engagement with the virtual social media. Interestingly, social media enables social interaction of real people in virtual place.
We are now living in two different worlds…
We need to keep shuttling between both the worlds. We need a digital bridge to transfer. Tata Sky+ Transfer is doing the task of digital transporting. Mobile device to the TV and vice versa. Offline is becoming the exception and online the rule. We have restricted our venture out into nature. We are now nurturing a new nature. We have reduced our walk in the park. We have cut our direct talk i.e. face to face. We connect through Facebook.We have increased our type and chat. We are virtually connected.
We just need to disconnect to connect…connect with self.
We are all in the journey of self-discovery. We are all clandestine knowledge seeker. Knowledge acquisition through means of constant search and discovery. Though Google has been the default search engine in the virtual world, we need a different engine in the television world.
We take a break from routine entertainment channel to knowledge enrichment channel in TV, we have the Discovery Channel not just to embark on a self-discovery process but board on a flight of spiritual soul-searching. We absorb the knowledge from the spiritual channel packs from Tata Sky to quench our thirst for spiritual quest. Live telecast from revered places of worship…Live TV.
Entertainment is not about the content but about the engagement. The experience…
Live TV. Sky on Demand. This is not virtual fiction but real experience and one can experience with Tata Sky. Mobile, Transfer, Stream, Connect, Instant, Anywhere, Anytime…are the keywords redefining the vocabulary of today’s generation. Android or iOS device, anytime and anywhere. Tata Sky App is compatible across platforms.
Digital world is changing the usage of language in the real world. The use of English language is getting misused in digital lingos. Emoticons and abbreviations are becoming the rule of language. Television world cannot escape the vocabulary of new generation. They want everything on the move, they want it instantly, and they want it anytime and everywhere. Tata Sky+ Transfer brings the new generation technology to current generation.
We are on the move, and we cannot have the idiot box merely confined to our home. Though Tata Sky direct to home is the order of the day, and it is now High Definition (HD) but the definition of home has changed, we have two homes; one in the physical world and the other in the cyber world. We need the smart technology to make the two homes connected. We need the technology to transfer between the two worlds. We need the technology to record the present and see it in the future.
Dynamics of business is changing, and changing rapidly…
Tata Sky+ Transfer is changing the rules of business on the ground. Business keeps us on the move. Business is now more outside the office and then inside the office. All work no play, makes us all lazy and lousy. We need to know that the business of any business is not only work but the balance between the work and play. The fun. We have to manage time between business meetings.
Not the virtual but the real ones. It has to be TV. It is in the airport lounge. It is in the coffee shop. It is on the go. We need the technology to connect on the go. We have Wi-Fi everywhere. We just have to login, everything is there. We need the technology to just download the app. The app that instantly takes us into a new world of entertainment. The world of our choice.
We have the Tata Sky Mobile App…
The options…to record and to rewind, the button to click. The sound and the silence with the touch. One touch to hear the sound and the next to keep it silence. Devices are now completely governed by touch technology, just not the small screen in mobiles but the big flat screens in televisions. To move the content from TV to Mobile. Tata Sky+ Transfer empowering the users to move their recorded content wherever they want.
We need entertainment…SKY is the limit.
It is time to say goodbye to old technology and embrace the new generation technology with Tata Sky Transfer (http://www.tatasky.com/transfer/). Here is the real PLUS to power our connection while commuting…
I am submitting the post for the #TATASkyTransfer contest! as part of the activity by IndiBlogger. (https://www.indiblogger.in/topic.php?topic=177)
Image Credit: Tata Sky Website