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Rice at present prices provides more food for the money than most of the other cereals.

 – David F. Houston

Water is always a support or a healing thing apart from, you know, love or peace of mind.

 – Nastassja Kinski


Ice Bucket Challenge

Ice Bucket Challenge (image courtesy – qz.com)

There’s the Ice Bucket Challenge. And now here is the Rice Bucket Challenge.


Is the “R”- factor adding the real value to the Bucket Challenge? There is always a need for fair distribution and better usage of our limited resources, it is vital for the balanced growth and harmony of humankind. Though human poverty is the mainstay in most part of the under-developed and developing countries, so are the human diseases?

There is an increasing need for serious awareness on rational usage of natural resources, and particularly so on the food resources…food wastage are high and reckless in nature. This is not to undermine the awareness of the grave disease of “amyotrophic lateral sclerosis” (ALS) – affecting the motor neuron system… but hunger is also a form of disease, in fact it is a bigger disease facing the world.

Ice Bucket Challenge

Ice Bucket Challenge (image courtesy – sports.stv.tv)

Ice Bucket Challenge:

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to medical research. It went viral on social media during the months of July-August 2014. The origins of the idea of dumping cold water on one’s head to raise money for charity are still unclear and though it has been attributed to multiple sources.

Within 24 hours of being challenged, participants have to record a video of them in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant’s head. Then the participant can call out a challenge to other people.

More than a million people worldwide have poured buckets of ice water over their heads as part of a fund-raising campaign for ALS, or Lou Gehrig’s disease.

Whether people choose to donate, perform the challenge, or do both varies. In one account of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if refuse to take the challenge.


Rice Bucket Challenge

Rice Bucket Challenge (image courtesy – hit967.ae)

Rice Bucket Challenge:

India is world’s second largest rice producer and consumer, with grain reserves of 105 million tonnes. A third of India’s populations live on less than $1.25 USD a day, and many don’t have the opportunity of eating rice for days.

Inspired by the global charity chain to spread awareness about the disease ALS, Hyderabad-based Manju Latha Kalanidhi has come up with an ingenious way to help people in need with the Rice Bucket Challenge.

The inspiration was drawn from the ice bucket challenge, in which buckets of water and ice are poured over people’s heads, with the video posted on social networking sites to raise money for the Motor Neuron Disease Association.

But when word of the challenge made its way to India, where more than 100 million people lack access to clean drinking water, locals weren’t exactly eager to soak them with the scarce supply.

And so, a spin-off was born…save the water and serve the poor with rice!!!

That’s why she’s challenged people to give a bucket of rice, cooked or uncooked, to a person in need. Unlike video in ice bucket, in rice bucket snap a photo; share it online in the social media and, just as with the Ice Bucket Challenge, propose friends to take part in this noble idea.

This Indian twist has created rather a stir online space and participants are already posting their pictures to spread this new good message. The famous “ice bucket challenge” challenge is inspiring thousands of Indians to follow suit, but this is with a “R” twist – Indians are replacing ice with rice making “rice bucket challenge” in a bid to help the country’s huge population of poor, hungry people.

Rice Bucket Challenge

Rice Bucket Challenge (image courtesy – cnn.com)

Why to waste water instead feed someone who is hungry…

Yes, interestingly it is “video vs. photo”, in ice it is the video and in the rice it is photo… also perhaps here once again; in rice challenge the ‘cost’ factor has been taken into consideration…video is relatively costlier than photo, a gesture to highlight the compassion for the poor.

What do you think on the “R” (Ice to Rice) twist in the “Bucket Challenge”?